The Impact of Sustainability on CPG Sales.
Your go to guide on what things enterprise should keep in mind while creating sustainable products to improve sales
A Deep Dive into Demand Forecasting for Enterprise
Gain insights into the world of demand forecasting for CPG and Pharma.
Why Price Elasticity Matters for CPG enterprises
Learn the formula for calculating price elasticity of demand and how to apply it to your CPG business. Discover how different price elasticities impact your pricing strategies and profitability.
Category Management: A Key Guide for CPG Companies
In this blog post, we’ll explore what Category Management is, its benefits, key elements, steps to implementing a successful strategy, and challenges CPG companies may face in doing so.
How Customer Segmentation Benefits CPG Companies
Discover the benefits and limitations of customer segmentation for CPG companies and how P&G, Coca-Cola, Nestle, and Unilever successfully use segmentation to target their audiences.
The Power of Influencer Marketing in CPG Industry
Discover the benefits and challenges of influencer marketing in CPG. Learn best practices and explore successful campaigns from Glossier, HelloFresh, and Nike.