This blog gives an introduction to how Brand Managers model basic FMCG KPIs in Excel, and explores a faster alternative for the same.
We spoke with top Brand Managers from Unilever, Abbott, SC Johnson, and more, and here’s what we found w.r.t easing data exploration for brand managers:
The aim of this blog is to help readers understand and appreciate the various challenges that Brand Managers in the FMCG industry face on a daily basis when marketing and/or selling FMCG products.
Is there an easier way for Brand Managers to conduct data exploration, without leaving Excel entirely? Yes. Here’s how retain Excel’s advantages and eliminate its drawbacks