4 Ways Explorazor Differs from Power BI
Since Explorazor is designed solely for Brand Managers, it has more to offer them than Power BI. Here are 4 ways Explorazor differs from Power…
The Ultimate Guide to Email Marketing for CPG Companies
With the advent of digital marketing, email marketing has emerged as a powerful tool for CPG companies to connect with their customers and drive sales. Lets have a look at the ultimate guide for CPG to drive marketing through Email marketing.
Dynamic KPIs, Saving Filters as Groups, Updates to Root Cause Analysis and More – Explorazor Product Updates January 2023
Having a look at Explorazor’s Jan 2023 updates: Dynamic KPI creation, saving filters as groups, updates to root cause analysis, and more
CPG Jargon Buster Master Article
Find direct links to all the relevant jargon/concepts in the CPG Industry. Each term is explained in brief below, with a link to the detailed blog at the end of it.
Panel Data Measures – Household Penetration, Buying Rate, Purchase Frequency and Purchase Size
Let’s understand the 4 measures mentioned in the title, namely Household Penetration, Buying Rate, Purchase Frequency, and Purchase Size, and how they relate to sales.
Sales Per Million
Sales per million is the great equalizer. It is used to measure how fast your products are moving off the shelves in stores where they are in distribution, while controlling for distribution:
ALL About Velocity / Sales Rate in CPG
What is velocity, and why is it important to focus on this measure? After learning about ACV and %ACV in our CPG Jargon Buster series, let’s have a look at what velocity is, its relation to sales and distribution, how to calculate it, and what the two major velocity measures are: