Explorazor is a data exploration tool designed specifically to help brand managers in their day-to-day data analysis and exploration, which they’d otherwise do on Excel.
The Explorazor platform provides Brand Managers with a single view of all their data. With data analysis made easy and fast through this single-view dataset, Brand Managers are also able to accelerate the speed of their hypothesis testing. All they have to do is use a simple search interface to get the answers they are looking for, in the form of relevant pivots/charts.
Here are the 3 Types of Data Analysis Brand Managers can Perform Super-Easily on Explorazor:
- Category vs Your Brand
Let’s say you, as a Brand Manager, need to look at your brand’s performance in relation to the performance of your brand category. This is helpful in tracking the market, detecting consumer trends, and comparing how relatively strong a market is, with its overall sales.
Let’s look at an example of how Explorazor makes it easy and quick to search your data and get answers instantly.
Above is how a search query and the result look on Explorazor. You can see the keyword-based query conducted which, if translated to an interrogative sentence, reads as ‘What is the Market Sales Value of our brand Alpha Supplement and how has it performed with respect to its Category, on a quarterly basis?’
- Competition vs Your Brand
The next type of data analysis is Competition vs Your Brand. Once you’ve identified your competitors, consistently measuring their performance helps you benchmark your own growth vs. theirs.
Further to querying, Explorazor allows you to pin your answers to the project dashboard, which means that all pinned answers are updated every time the data refreshes. The need to re-query the same thing is eliminated.
Let’s look at the ‘Competition vs Your Brand’ query here. As you can see, there are more inputs in this search query than in the last one. The query reads as ‘Comparing the average Market Sales Value, Net Spends on TV, average Share amongst Handlers of our brand Alpha Supplement as against other brands, for the last quarter.’
Using the customization options above, one can also convert the table into a chart of their choice.
One can easily pin the query using the available icon on the top right, and add the particular query to the dashboard.
- Compare Primary Sales, Secondary Sales and Market Sales
To compare and analyze primary, secondary, and market sales values in Excel requires separate access to 3 different datasets. The results have to be then collated to get a complete understanding.
Since all datasets are connected in Explorazor, you can simply access the single integrated dataset and obtain answers swiftly, with a single query.
Here we are comparing the average Market Share Value, Net Spends on TV, average Share amongst Handlers of our brand Alpha Supplement as against competitor brands, for the last quarter.
The default tabular format provides a clean and familiar look for Brand Managers to analyze the data, and is downloadable as a CSV file too, in case it needs to be transported to Excel for further exploration.
Directly Proportional – Quality & Speed
The quality of decision-making is directly proportional to the speed and convenience of the hypotheses testing process. Systematically investigating the validity and reliability of multiple areas of interest simultaneously serves as a solid foundation for incremental improvements that may have otherwise not been possible. De-cluttering a Brand Manager’s mind space by providing an integrated data view and freeing up their time through data cuts at their fingertips will work wonders for both the brand and the manager – and that is what Explorazor is all about.
Take an interactive Product tour of Explorazor.
