Automating routine analysis using human-like capabilities
CLIENT: LEADING MEDIA PUBLISHING HOUSE
USE CASE: CHANNEL PERFORMANCE REPORT
- The media industry relies heavily on the loyalty of its subscribers, tracking KPIs are critical for understanding the content in which the subscriber base is interested.
- Manual methods of reporting did not help in fine-grained analysis and thus the channel engagement ratio was difficult to measure.
- Phrazor, the automated reporting platform churns huge volumes of data, deep dives, organizes recommendations into readable and meaningful units of information.
- Personalized components are added for actionable advices and at-a-glance consumption customized atleast for 3-levels of readers.
- Frequent analysis of engagement rates and subscriber demographics of delivery channels helps in identifying the content that the audience finds engaging.
- Maintain channel loyalty and increase channel recognition via real-time guiding analytics.
- Efficient and effective report generation helps promote quicker decisions.
- Easy integration with existing architecture.
Taken to generate reports which otherwise took 1.5 Days.
By immediately identifying channel performance issues & areas of improvement
From data by generating real-time, written stories along with graphical elements