Automating routine analysis using human-like capabilities

CLIENT: LEADING MEDIA PUBLISHING HOUSE
USE CASE: CHANNEL PERFORMANCE REPORT

CHALLENGE

  • The media industry relies heavily on the loyalty of its subscribers, tracking KPIs are critical for understanding the content in which the subscriber base is interested.
  • Manual methods of reporting did not help in fine-grained analysis and thus the channel engagement ratio was difficult to measure.

SOLUTION

  • Phrazor, the automated reporting platform churns huge volumes of data, deep dives, organizes recommendations into readable and meaningful units of information.
  • Personalized components are added for actionable advices and at-a-glance consumption customized atleast for 3-levels of readers.

BENEFITS

  • Frequent analysis of engagement rates and subscriber demographics of delivery channels helps in identifying the content that the audience finds engaging.
  • Maintain channel loyalty and increase channel recognition via real-time guiding analytics.
  • Efficient and effective report generation helps promote quicker decisions.
  • Easy integration with existing architecture.

IMPACT

900 Seconds
Taken to generate reports which otherwise took 1.5 Days.

Improved Efficiency
By immediately identifying channel performance issues & areas of improvement

Communicate Insights
From data by generating real-time, written stories along with graphical elements

This is one of the many use-cases which Phrazor executes in the media & entertainment industry. To learn more about how Phrazor can help you, write to us.