The Painful Process of Making a Data-Backed Decision
Let’s explore the decision-making process that a business user goes through, with an aim to identify the challenges they face during this process and explore a very relevant solution for that.
In Retail, Building the Right Omnichannel Strategy is Everything
This blog makes a case for the need of an omnichannel retail strategy, 2 primary ways it helps companies, and some prerequisites before building one.
Interested in Becoming a Brand Manager? Know your IQVIA Data!
This blog aims to introduce budding Brand Managers to IQVIA and some of its data columns, to help them understand how IQVIA data helps Brand Managers in the pharmaceutical industry achieve their objectives.
Interested in Becoming a Brand Manager? Know Your Kantar Data!
Get introduced to some columns in the Kantar dataset and learn how Brand Managers apply these data points to elevate their brand.
How Kantar Data Helps Brand Managers in the CPG Industry
Let us explore specifically how Kantar data helps Brand Managers, using the CPG industry as an example:
Interested in Becoming a Brand Manager? Know Your Nielsen Data!
Nielsen Data is ever-present in a Brand Manager’s life. Learn about the columns that lie within the Nielsen dataset: