4 Ways Explorazor Differs from Power BI
Since Explorazor is designed solely for Brand Managers, it has more to offer them than Power BI. Here are 4 ways Explorazor differs from Power…
CPG Jargon Buster Master Article
Find direct links to all the relevant jargon/concepts in the CPG Industry. Each term is explained in brief below, with a link to the detailed blog at the end of it.
Panel Data Measures – Household Penetration, Buying Rate, Purchase Frequency and Purchase Size
Let’s understand the 4 measures mentioned in the title, namely Household Penetration, Buying Rate, Purchase Frequency, and Purchase Size, and how they relate to sales.
Sales Per Million
Sales per million is the great equalizer. It is used to measure how fast your products are moving off the shelves in stores where they are in distribution, while controlling for distribution:
ALL About Velocity / Sales Rate in CPG
What is velocity, and why is it important to focus on this measure? After learning about ACV and %ACV in our CPG Jargon Buster series, let’s have a look at what velocity is, its relation to sales and distribution, how to calculate it, and what the two major velocity measures are:
What is ‘Average Items Carried’ and How Does it relate to %ACV?
Gain clarity on what ‘Average Items Carried’ is and how it is related to %ACV. Also learn how to calculate it in Excel, in case the measure is not present directly in your database.
Basics of Total Distribution Points (TDP) in CPG
Let’s learn the basics of TDP, how to calculate it, TDP’s relation to a %ACV of 95 or above, and why it is known as a master measure