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Everything about Brand & Sales Managers and their relationship with Data

4 Ways Explorazor Differs from Power BI

Since Explorazor is designed solely for Brand Managers, it has more to offer them than Power BI. Here are 4 ways Explorazor differs from Power…

CPG Jargon Buster Master Article

CPG Jargon Buster Master Article

Find direct links to all the relevant jargon/concepts in the CPG Industry. Each term is explained in brief below, with a link to the detailed blog at the end of it.

Sales per Million

Sales Per Million

Sales per million is the great equalizer. It is used to measure how fast your products are moving off the shelves in stores where they are in distribution, while controlling for distribution:

Velocity in CPG - CPG Jargon Buster Series

ALL About Velocity / Sales Rate in CPG

What is velocity, and why is it important to focus on this measure? After learning about ACV and %ACV in our CPG Jargon Buster series, let’s have a look at what velocity is, its relation to sales and distribution, how to calculate it, and what the two major velocity measures are: