Optimizing advertising spends for a FMCG brand marketer

CLIENT: FMCG COMPANY
USE CASE: COST PER RATING REPORT 

CHALLENGE

  • An FMCG company spends millions of dollars on marketing on television but have little help in analyzing ROI on daily basis.
  • The company finds it difficult to strategize periodically for branding purposes.

SOLUTION

  • Phrazor analyzes the media report accurately on a weekly basis and sends out CPP reports to all the concerned teams.
  • These reports compare the magnitude and timing of expected gains with the scale and timing of costs.

BENEFITS

  • Compare the business performance data against the sales targets to analyze the individual performance of the sales agents.
  • Provide information that can help with forecasting, risk management and other critical business decisions.
  • Create standardized PPTS for all managers and save an ample amount of human involvement.

IMPACT

1026 Reports
Generated annually. 12 brand and 7 category Reports generated every week.

240 Hours
Of weekly efforts saved in report creation and generation

04 Resources
Reduced in the Ad spend reporting team

This is one of the many use-cases which Phrazor executes in the media & entertainment industry. To learn more about how Phrazor can help you, write to us.