Analyzing market research information without consultancy for an FMCG

CLIENT: FMCG COMPANY
USE CASE: NIELSEN DATA ANALYSIS

CHALLENGE

  • Nielsen sends GBs of market research data to the FMCG company every month.¬†Analysts from various teams pull out relevant data and create their individual reports manually
  • Collation of massive amounts of data is an extremely time consuming process.

SOLUTION

  • Phrazor analyses the Nielsen report and creates custom reports for various teams on the fly.
  • In depth analysis of consumer behavior and perceptions.

BENEFITS

  • Provide a holistic construct of the types of consumers interested in buying from the brand
  • Underpin successful marketing campaigns by helping the brand create the right message for the right audience
  • Gives the company a competitive edge over other companies in terms of pricing strategies and promotional offers.

IMPACT

2,808 Reports
Generated annually. 9 category and
brand reports generated for individual states

702 hours
Of manual effort saved in report analysis

3 Days
Time expedited for monthly report generation

This is one of the many use-cases which Phrazor executes in the consumer goods industry. To learn more about how Phrazor can help you, write to us.