Analyzing market research information without consultancy for an FMCG
CLIENT: FMCG COMPANY
USE CASE: NIELSEN DATA ANALYSIS
- Nielsen sends GBs of market research data to the FMCG company every month. Analysts from various teams pull out relevant data and create their individual reports manually
- Collation of massive amounts of data is an extremely time consuming process.
- Phrazor analyses the Nielsen report and creates custom reports for various teams on the fly.
- In depth analysis of consumer behavior and perceptions.
- Provide a holistic construct of the types of consumers interested in buying from the brand
- Underpin successful marketing campaigns by helping the brand create the right message for the right audience
- Gives the company a competitive edge over other companies in terms of pricing strategies and promotional offers.
Generated annually. 9 category and
brand reports generated for individual states
Of manual effort saved in report analysis
Time expedited for monthly report generation