Analyzing market research information without consultancy for the Pharma industry

CLIENT: A PHARMACEUTICAL COMPANY

USE CASE: IMS HEALTH DATA ANALYSIS

CHALLENGE

  • IMS data sends GBs of market research data to the Pharma company every month.
  • Analysts from various teams pull out relevant data and create their  individual reports manually.
  • Collation of massive amounts of data is an extremely time consuming process.

SOLUTION

  • Phrazor analyses the IMS report and creates custom reports for various teams on the fly.
  • In depth analysis of consumer behavior and perceptions.
  • Sales analysis for a particular consumer segment.

BENEFITS

  • Provide a holistic construct of the types of consumers interested in buying from the brand.
  • Underpin successful marketing campaigns by helping the brand create the right message for the right audience.
  • Gives the company a competitive edge over other retailers in terms of pricing strategies and promotional offers.

IMPACT

2,808 Reports
Generated annually. 9 category and brand reports generated for individual states

702 hours
Of manual effort saved in report analysis

3 Days
Time expedited for monthly report generation

This is one of the many use-cases which Phrazor executes in the pharma and health industry. To learn more about how Phrazor can help you, write to us.