Analyzing market research information without consultancy for the Pharma industry
CLIENT: A PHARMACEUTICAL COMPANY
USE CASE: IMS HEALTH DATA ANALYSIS
- IMS data sends GBs of market research data to the Pharma company every month.
- Analysts from various teams pull out relevant data and create their individual reports manually.
- Collation of massive amounts of data is an extremely time consuming process.
- Phrazor analyses the IMS report and creates custom reports for various teams on the fly.
- In depth analysis of consumer behavior and perceptions.
- Sales analysis for a particular consumer segment.
- Provide a holistic construct of the types of consumers interested in buying from the brand.
- Underpin successful marketing campaigns by helping the brand create the right message for the right audience.
- Gives the company a competitive edge over other retailers in terms of pricing strategies and promotional offers.
Generated annually. 9 category and brand reports generated for individual states
Of manual effort saved in report analysis
Time expedited for monthly report generation