Exploring the great potential of AI technologies for the pharma industry

CLIENT: AN INDIAN PHARMACEUTICAL COMPANY
USE CASE: MEDICAL REPRESENTATIVE PERFORMANCE REPORT

CHALLENGE

  • Pharmaceutical sales representatives spend most of their time on the road visiting physicians’ offices, hospitals and nursing homes. They need to put in a significant number of hours into creating manual reports and interpreting complex BI tools.
  • Inspite of having the latest CRM and tools, management had to deal with an endless list of metrics, reports, and data points which they had to analyse to know the MR performance and other KPIs.

SOLUTION

  • vPhrase’s AI-driven automated reporting platform called Phrazor helps the pharma sales force with simple & easy-to-understand analytics that is personalized to their requirements.
  • Easy insight delivery for medical reps on the road via Email and SMS.
  • Automated report spreading of exciting trends and development to stakeholders, providers, physicians, pharmacists, health care facilities and consumers .

BENEFITS

  • Timely and quick execution of report analysis and generation for all the hierarchies.
  • Automated recommendations to each MR based on the performance of top performing ones.
  • Phrazor fits perfectly well in the emerging collaborative networking model of the company leading to better adoption and consumption of insights.

IMPACT

250 Hours
Saved every month in report generation

1600+ Reports
Consumed actively by medical reps

4 Channels
To consume insights – SMS, Email, dashboard & App integration

This is one of the many use-cases which Phrazor executes in the pharma and health industry. To learn more about how Phrazor can help you, write to us.